Transforming a QSR into a Tech-Forward Company: My Thoughts About AI

In today’s rapidly evolving world, Quick Service Restaurants (QSR) face an urgent need to embrace emerging technologies, most notably artificial intelligence. As someone deeply immersed in AI, I’ve witnessed firsthand how experimentation and curiosity lead to groundbreaking improvements in customer service, operational efficiency, and overall business strategy. While the transition can appear daunting, adopting a tech-forward mindset is no longer an option but a necessity to remain competitive. My own journey back into an office environment after several years of remote work has highlighted the tremendous benefits of human interaction, particularly when you’re building products that rely on both hardware and software innovations.

During my daily commute by train, I’ve found that podcasts like The Daily, The Economist, The Opinions, and The AI Breakdown spark new ideas and keep me informed about industry trends. These shows provide invaluable perspectives that fuel my curiosity, encouraging me to explore how AI can elevate traditional processes. In 2024, I was hired to lead an AI department for a QSR company, an experience that reminded me how crucial it is to collaborate in person when you’re working on complex projects. Having spent years building products remotely—requiring frequent travel for team brainstorming and syncing—I’ve come to appreciate the synergy that arises when people gather and unite their talents.

Despite AI’s promises, many people fear it will replace them. However, I firmly believe this fear is misdirected. Historically, during the Industrial Revolution, humans adapted to operate and optimize machinery, and in the dot-com era, we shifted from paper records to digital spreadsheets and the internet. We are inherently capable of learning and evolving; that adaptability is our greatest strength. Indeed, AI represents one of the most significant shifts in modern history, but our knack for innovation and resilience continues to propel us forward.

A prime example of this transformation in the QSR space is Salad AI. Already launched in the market, Salad AI leverages cutting-edge algorithms to offer personalized salad recommendations tailored to individual dietary preferences and nutritional goals. By simplifying the decision-making process, this innovative tool not only enhances customer satisfaction but also illustrates how AI can seamlessly integrate into everyday consumer experiences, driving meaningful change in how we interact with food.

From my perspective, the real risk lies in ignoring AI altogether. You don’t need deep technical knowledge—like how NPUs differ from GPUs—to begin. Simply understand the basics, explore online resources like YouTube, and sign up for free versions of large language models (LLMs) such as Claude, ChatGPT, or Gemini. By doing so, you’ll gain a clearer picture of AI’s potential and how it can augment your work. Once you break the initial barrier, you’ll likely realize that these tools aren’t adversaries; they’re companions that can streamline problem-solving, spark creativity, and save precious time.

If you find yourself in a role that doesn’t directly involve AI, now is the ideal moment to change that. Practice using these emerging tools and technologies so you can adapt ahead of the curve. Personally, I rely on LLMs so extensively that I hardly remember the last time I visited a traditional search engine. Instead, my conversations with AI guide me more efficiently to the answers I need. That same opportunity is open to everyone: the key is taking the first step toward experimentation and embracing the unknown. By doing so, you’ll position yourself—and your organization—to thrive in this brave new tech-driven era.